periscopeA good marketer will have a number of helpful apps on their smartphones and tablets, as they can be used to sell on the go. The Periscope App is one of the hottest apps out there right now, as it gives you the ability to create live video streams that your followers can tune into and comment on at the same time.

The creators of Periscope wanted to create an app that would allow users to see the world through other people’s eyes. This is invaluable for those who use the internet and social media to market their business, as it’s an incredible way to instantly reach your audience and get instant feedback. Periscope allows you to quickly build a huge audience with very little effort.

Periscope is incredibly easy to use, and the streams you create can automatically be added to your Twitter feed. All you need to do is open the app, give your broadcast a title, and then start recording to go live. The link to the broadcast will automatically hit your Twitter feed, with all #hashtags used in your content being visible to everyone searching for a specific subject.

Why should you start using Periscope?

Take a look around you and see how many people are using mobile devices. Using the app allows you to instantly connect with people all over the world, which will help you get the feedback you need to improve your business, whilst also building a huge following. You are able to build a targeted audience faster than most marketing methods out there, and you can use your broadcasts to direct potential followers to your Facebook page or website for more information on what you have to offer.

The Periscope App is proving to be very responsive, and there are a couple of reasons why:

  1. It’s an app that is incredibly easy to use, and the buzz surrounding it is similar to what happened with Facebook and twitter back in the early days. There is a cool factor that simply cannot be denied, and those who use the app love the ability to become part of the live broadcast by commenting and interacting. Simply put, there is no faster way to find and connect with your target audience.
  2. Push Notification – Content creation is still very powerful, but the process of getting people to see it can still be a little tiresome. You have to create your content, email it to your list, hope they see and open it, and then click on the link within. All of those steps are negated with Periscope, as all followers have to do is react to the “Push Notification” sent to their mobile devices. Just on click get them in on your broadcast with the ability to take part. People feel as though they have to response to push notifications, as the feeling is that they will miss something major if they don’t. With Periscope, you are essentially creating an event marketing environment that is almost guaranteed to pull in a crowd.

Monetizing Periscope

Most Periscope users don’t go with the direct monetization of the app, choosing instead to deliver valuable content that will eventually lead to increased sales. The goal is to use the live broadcasts to build some buzz and hype that will lead viewers to want to learn more about what you are offering. This is done by directing them to a website or Facebook page, which essentially drops them directly into the sales funnel.

Live broadcast delivered through the Periscope App should be more about engaging the viewer and offering them a value proposition. This is way more effective than going with the hard sell, as that usually just leads to people switching off, never to return to future broadcasts. The money comes when you can offer value and get people to click on through to your website or Facebook page.

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MLM Tips For Social Network Marketing

MLM business opportunities

The internet is full of great MLM business opportunities, but anyone who has ever tried to build their own MLM business will be quick to point out the difficulty in find credible MLM Tips For Social Network Marketing. A good campaign Is essential in getting leads and making sales. While still not the easiest of tasks, the MLM industry, perhaps more than any other, has benefited greatly from the social networks like Facebook, Twitter and YouTube. Social network marketing is perhaps the best way to give your business a much needed boost, but you really have to know what you are doing before you get started, or you could end up just spinning your wheels.

When starting your search for MLM Tips For Social Network Marketing, the first thing you have to understand is that it’s not the same as having a standalone affiliate site, with the object being to get as many people to it as possible, just hoping they’ll bite. The key here is in the word “social”, and that means talking to leads and potential customers on a personal level. To this end it’s a good idea to make sure that you have separate accounts for your MLM business and your own personal page where all your buddies can post whatever nonsense they feel like. At the end of the day, you are trying to build a business, and despite the social aspect, there still has to be a level of professionalism.

Facebook and Twitter

Once you have established yourself on Facebook and Twitter, you must think about how often you are posting, and what kind of content you are putting in there. Blasting out hard sell Tweets every 20 minutes is a sure way to get yourself unfollowed by a whole host of your group, as this is considered the spam of the social networking world. Be sure to get your message out, but sparingly, and in a way that doesn’t sound as though you are constantly twisting the arms of the people who have chosen to follow you. Put out links to online articles that have something to do with your chosen niche, or give away freebies like e-books and such; in short, set yourself up as an authority, without coming off like a used car salesman. Another way to build that authority is through video, and YouTube is the absolutely perfect tool for the job.

There are multiple free programs available online that will help you spice up your videos, and when we are talking about taking your business to a more personal level, there’s nothing like a little face time to make that happen. So many online businesses fail because the owner chooses to remain faceless, rather than take it to a personal level. It’s a proven fact that people are more likely to buy from someone they know and trust far quicker than some unknown entity. There are numerous free programs online that will take you through the basics of finding MLM Tips For Social Network Marketing, and they can help lead you down the road to success.

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