socialmediaPlenty of people believe that keywords are what will pull in more Social Media Followers, but since those words are in a constant state of flux, it’s a good idea to have more than one method in play.

The social media landscape is vast, and it can be incredibly overwhelming, especially when you consider that the number of people on social sites now sits at over 1 billion strong.

You are way down in the pecking order when you first open a social media account for your business. Sure, you can spend some money to buy followers, but it is recommended that you take a more organic approach to attracting genuine followers who are actually interested in what you offer.

If you are just getting started with social media for business, take a look at the 5 tips below, all of which will help you get Social Media Followers.

  1. 1. Be Specific – At the start of this piece we made a brief mention of keywords. They are incredibly important, so make sure that you are specific when you use them. If you are a golf business, simply using “golf” as a keyword will result in a flood of results. Think of using specific brands and equipment instead.

If you use something like “Slazenger golf balls” you will start to make an impact with your target audience. A single keyword will just not give you the results you desire. When putting together keywords, think of adding specific brand names, types of services, products, and even spokespeople.

  1. Metrics Are Important – It would take forever to ask each and every one of your customers which social media sites they use, so it’s a good thing there is an easier way to find out.

Signing up for Google Analytics means having access to where your traffic is coming from. Once you get an idea of which sites are sending you the most traffic, you will know which websites should get most of your attention. Here are some ways to dig a little deeper:

  1. Social Media Search Function – There is always something going on in social media, as people post and leave comments around the clock. Use the search function to input terms relevant to your business. You will then find the comments and conversations on said subjects and you may even find a bunch of new prospects in the process.
  2. Be Aware Of Trends – As previously mentioned, keywords are incredibly import in your social media campaigns. That said, keywords that work today may not work next week, as trends come and go in the blink of an eye.

Customers have different ways of searching, which means static keywords become useless over time. If you want to stay ahead of the competition, you need to change your keywords to suit the changing trends in your industry.

  1. Create Content For Your Ideal Customer – When it comes to brand recognition, keywords merely scratch the surface. Pay attention to what your customers are saying on social media, as this will allow you to address their needs and concerns.

Once you know what it is the customer wants, you can then create content that will really appeal to the masses. They will then get the sense that you are writing to them directly, which will make them much more interested in your brand.

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Facebook and Social Media are The Next Marketing Opportunity and if you are not using them, you are loosing out on a massive audience that is only going to multiply daily.

Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.

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Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.

Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.

The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes.

Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.

Facebook – At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.

How does this help a marketer?

Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.

Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.

Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.

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