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Facebook and Social Media are The Next Marketing Opportunity and if you are not using them, you are loosing out on a massive audience that is only going to multiply daily.

Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.

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Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.

Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.

The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes.

Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.

Facebook – At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.

How does this help a marketer?

Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.

Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.

Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.

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Delivering The Right Message To The Right People

Internet and Quantum Change in Media


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Communicating effectively with customers and delivering the right message to the right people has been one of the major challenges for any marketer since day one. Since early days of marketing, various forms of communication medium have been evolving with developments in technology as well as its consumers.

For a long time in the history of marketing communication, media remained the stronghold of newsmakers and advertisers and communication was mostly one way from the marketer to the reader. However, the trend of this inequality of voice was broken with the advent of the Internet and further developments within that medium itself.

The Internet brought about a sea change in the science and practice of mass communication and hence the process of marketing itself. But much before common users could take control of the content on the World Wide Web, the way we see it today, there was a time when content creation was the forte of those well-versed in HTML programming and web scripting languages. However, with the advent of services, such as blogs and social networking sites, the power of mass communication moved to the common user on the Internet.

Facebook – Front-Runner in Social Media Phenomenon

With 500 million users worldwide, and the numbers growing steeply, Facebook is emerging as one of the strongest mediums, with users getting totally involved in creating more and more content on the website. At any given point in time, millions of conversations take place, with precious customer-related information seeping through each of these, in the most natural way.

Customer Insight… Really

Even before the first television spot or a newspaper advertisement goes live, any company serious about its brand spends a great deal of effort and money on gathering information and insight into what their customers really want and how they seek to accomplish those needs. A lot of money is spent on brand research that delves into the awareness levels of the brand vis-a-vis competition.

This information can be readily accessed freely floating on a social networking platform, such as Facebook. All the answers that a brand may want to seek are hidden in the conversations happening through wall comments, photographs, tags, fan pages, and many such avenues through the same platform of Facebook.

All of this information is first hand, with honest responses.

Coming Face to Face With Customers

Users on Facebook form fan pages and groups pertaining to their interests and form conversations around topics and brands of their interests. Here are some tips with how a new age brand manager can keep a tab and also build his brand on Facebook.

Do a Brand search on Facebook – Conducting a search on Facebook with the terms related to your brand or that of your competition throws up results that include customers associating with the brand and various discussions, fan pages, where the brand features. Going through these conversations can reveal the opinion of the customers about your brand.

Creating a Fan page: If you are confident that your brand has the capability of attracting positive response and drawing fans, it is time you create a fan page for your brand and watch users “liking” the page and enroll for the same. The fan page can serve as an excellent platform to directly engage with customers and create a strong bond.

Create branded applications: Applications can range from entertaining games with your brand to useful tools related to your product.

The possibilities provided by Facebook to reach out to customers are endless, and all of this can be done at minimal cost with maximum impact. But while doing all of this as a marketer, you need to remember that the customer and you are on a level playing field, with both having equal opportunity to express. The customer is free to share his positive as well as negative experiences with your brand, which can influence other customers watching your brand carefully.

This is where you need dedicated efforts of professionals who understand the dynamics of the medium, which is very different from what conventional media marketers are generally used to. Facebook can hence help you come face to face with your customers. It becomes extremely important for you to know how this medium and conversations should be managed.

Get more information HERE

for the best Facebook training

How To Get Followers On Twitter Fast


Social networks are now recognized as a great way to promote your opportunity, business or service, but if you don’t know How To Get Followers On Twitter Fast, it becomes the equivalent of screaming to an empty room. Twitter in particular has gone from social outlet to more of an information sharing tool, and that is perfect for those trying to pimp their biz opp., but again, without followers you aren’t going to be able to make any headway in your attempts to sell. Fortunately, there are a ton of strategies and apps that are all geared towards teaching you how to get alot of followers on twitter, thus giving your business a boost.

When first signing up for Twitter, the urge is just to start following everyone you can and hope that they will return the favor. The problem here is that by following the first group of people you set your eyes on, you may in fact just be wasting time, as there is a pretty good chance that they will have zero interest in what you are trying to sell. The key to launching a successful Twitter strategy is to align yourself with folks who have the same interests as you, and who may end up being receptive to what you have to say and sell.

If you want to learn how to get followers on Twitter fast, then you can look at 3 simple, yet completely effective ways to do so, and best of all they will be targeted. A great resource in this regard is TwitterCounter, as it allows you to search other members based on their interests rather than what they tweet. It also give a breakdown of how many others are following them based on their interests, and allows you to quickly follow them all by clicking a little blue button. This is a great way to quickly build your followers, and have them all targeted to your interest.

Another great tool that will show you how to get a lot of followers on Twitter is TweepAdder, which allows you to add followers based on specific criteria. The added bonus with this method is that the lists are broken down into how fast the people will follow back, which is usually a pretty sure sign that they are interested in the person who followed them first. Perhaps the best way to get fast, targeted followers is by using a service called Tweepi, as this lists members who have thousands of followers, again based on interest, who don’t follow many people back. This is an indication that they are being followed for content rather than just a return follow.

There are a host of other great applications that will help you track down targeted followers, which is exactly what you need when using Twitter as a network marketing tool. It’s also a good idea to look at free online courses that will take you, step by step, through the process of building a following. Choosing your followers wisely could very well be the difference between success and failure.


MLM Tips For Social Network Marketing

MLM business opportunities


The internet is full of great MLM business opportunities, but anyone who has ever tried to build their own MLM business will be quick to point out the difficulty in find credible MLM Tips For Social Network Marketing. A good campaign Is essential in getting leads and making sales. While still not the easiest of tasks, the MLM industry, perhaps more than any other, has benefited greatly from the social networks like Facebook, Twitter and YouTube. Social network marketing is perhaps the best way to give your business a much needed boost, but you really have to know what you are doing before you get started, or you could end up just spinning your wheels.

When starting your search for MLM Tips For Social Network Marketing, the first thing you have to understand is that it’s not the same as having a standalone affiliate site, with the object being to get as many people to it as possible, just hoping they’ll bite. The key here is in the word “social”, and that means talking to leads and potential customers on a personal level. To this end it’s a good idea to make sure that you have separate accounts for your MLM business and your own personal page where all your buddies can post whatever nonsense they feel like. At the end of the day, you are trying to build a business, and despite the social aspect, there still has to be a level of professionalism.

Facebook and Twitter

Once you have established yourself on Facebook and Twitter, you must think about how often you are posting, and what kind of content you are putting in there. Blasting out hard sell Tweets every 20 minutes is a sure way to get yourself unfollowed by a whole host of your group, as this is considered the spam of the social networking world. Be sure to get your message out, but sparingly, and in a way that doesn’t sound as though you are constantly twisting the arms of the people who have chosen to follow you. Put out links to online articles that have something to do with your chosen niche, or give away freebies like e-books and such; in short, set yourself up as an authority, without coming off like a used car salesman. Another way to build that authority is through video, and YouTube is the absolutely perfect tool for the job.

There are multiple free programs available online that will help you spice up your videos, and when we are talking about taking your business to a more personal level, there’s nothing like a little face time to make that happen. So many online businesses fail because the owner chooses to remain faceless, rather than take it to a personal level. It’s a proven fact that people are more likely to buy from someone they know and trust far quicker than some unknown entity. There are numerous free programs online that will take you through the basics of finding MLM Tips For Social Network Marketing, and they can help lead you down the road to success.


Internet Article Marketing


Almost all modern marketing techniques involve using the internet in some way, shape or form, and one method that is becoming increasingly popular is internet article marketing. There are those that would argue that this method of marketing is dead, but when done properly, it can produce a steady flow of traffic to your website on an ongoing, consistent basis. Those who don’t believe in the power of internet article marketing are most likely making some very basic mistakes that are seriously hindering their marketing attempts.

The most common mistake that marketers make is in using articles that have been copied over and over. There are thousands of articles which can be used for free, but if everyone just used the same pieces on a regular basis, then how is your website supposed to stand out from the rest? Not only that, Google goes out of their way to banish sites that use copied content, going so far as to place them at the bottom of search lists. What they do love though is original content, and even if you have taken a single article and re-written it 100 different times, it will still appear as original, and thus will boost your site up the rankings.

You may not be the greatest writer in the world, but you don’t have to be anymore. There are a whole slew of writers out there that will gladly write you original, engaging content that the search engines will gobble up. The proper use of grammar and SEO techniques is a major plus, and it will go a long way towards making your website stand out in a positive manner. If you do decide to go this route, be sure to check that the articles you paid for are original and will pass copyscape, because failure to do so will result in those articles being seen as copies by the search engines.

So now that you understand that article marketing is still very much alive and well, it would also be good to know of some different article marketing strategies that you can employ to get the ball rolling. The easiest method is direct article marketing, which involves writing articles that have your website link included within the piece; this is almost exactly like a sales pitch, and is the last thing a potential customer will see before deciding to buy, so it had better be a convincing piece of writing, or you risk losing the sale. The downside of this method is that most article directories, which you will want to use, do not allow direct links like this.

Another option is article marketing for traffic, which is similar to what we just spoke about, but instead the link will send folks to a landing page like a Squidoo lens or something similar. These are allowed in article directories, as are articles that contain backlinks, which have become very popular on sites like Build My Rank and Linkvana. These are basically short little themed articles that have a piece of clickable text (usually a keyword) that send the reader to your site. This is a great method that allows for easy to write articles that are interesting and to the point. That’s just the tip of the iceberg, and there are many more article marketing strategies that can help boost your ranking when properly employed.


Is Shaklee Really Just A 50 Year Old Scam?

Shaklee A Scam ?


Every business opportunity
that hits the internet usually has to hear the screams of scam from the buying public. The Shaklee model is no different, but rather than just listen to, or ignore, the cries of foul, let’s instead take a look to see if the scam claims are legitimate with this one.

Shaklee was founded over 50 years ago by Dr. Forrest Shaklee, who had devoted 40 years of his life to researching vitamins and minerals. At that time, people didn’t really understand the health benefits of a daily vitamin, so in order to get the word out, Shaklee opted to follow the MLM business model in hopes that with a one on one interaction, potential customers would understand how taking vitamins could be a viable, healthy option. So, to recap, we have a company that was on the cutting edge of an industry that is now a multi-billion dollar going concern, and that has also outlasted almost its entire young, upstart competitor’s.

So far so good, but the Shaklee name really came to prominence in 2004 when the company was purchased by billionaire investor Roger Barnett, who is still the CEO of the company at the present time. Under his guidance, Shaklee became a household name, aided by features on such shows as Rachael Ray and Oprah, who included Shaklee products in her annual list of favorite things; a ringing endorsement indeed, but it doesn’t stop there.

Since their inception, Shaklee has laid out over $250 million in research and development of their products, and have expanded their business to 7 countries. Their products are used by NASA, and the US Olympic Ski Team, of which they are a major sponsor. That sort of visibility and acceptance does not sound like it would be from a company that is out to defraud anyone, so where do all the scam claims come from?

It can actually come from a couple of places, and usually starts with people who hear Multi-Level Marketing and automatically assume that it’s some sort of illegal Ponzi scheme, but in truth, the worst of those usually don’t involve a physical product, and are instead usually just money pyramids. Plus, you have to remember that most of those schemes come tumbling down in very short order, and I can’t think of one that lasted 50 weeks, never mind 50 years.

The other type of people who will loudly voice their opinion are those that have failed in the system; it’s far easier to point a finger at the company than blame yourself for failing. Getting involved in any MLM requires hard work and effort on the part of whomever signs up; if they don’t do that they will fail, and unfortunately many choose to drag the company name through the mud after they quit. Others will try and fail, but Shaklee will still be there, long after those people have gone, because the truth is, they are a legitimate successful company, and definitely not a scam.

If you want to see proof, and honestly learn more, please CLICK HERE NOW and lets talk. You owe it to yourself and your family to find out the truth.


Join Me On FaceBook

How would you like to know The Inside Secret to Why Network Marketing will ALWAYS work? Some people believe that network marketing really doesn’t work. To put it lightly, they’re WRONG. I am going to take the next few minutes to explain to you why network marketing will always work so that the next time someone takes the time to tell you that network marketing doesn’t work you explain to them how misinformed they truly are.

Here is why Network Marketing will ALWAYS work

Even in a strong economy people will ALWAYS need supplemental income:

The truth is most people live pay check to pay check. They aren’t able to buy the nice things that they want for
themselves and their families. There is and will always be a constant DEMAND for more money. Network marketing is a
simple, part time and low risk way for full time workers to fill this need. To put it simply, as long as people need
money network marketing will ALWAYS be there to fill that need.

People will ALWAYS want freedom from jobs they don’t enjoy:

Despite what you may think, there are people out there that truly don’t enjoy their job. They go to work because they have to and not because they want to. Network marketing offers a promise of true financial freedom. The ability to leave the 9 to 5 working world. This freedom will ALWAYS be to tempting to pass up.

People will ALWAYS want more free time to do with as they please:

Did you know in a past poll conducted by Money magazine that 64% of American men and 68% of American women polled said that if they had a choice between more money and more time off they would choose the time? People covet their free time. Network marketing offers the promise of working from home and making your own hours. Again, the opportunity to create free time will ALWAYS draw people to network marketing.

Click HERE, Right Now To Learn More !!!

Conclusion:

As long as people crave time, money and freedom network marketing will ALWAYS exist.

The next time that someone tries to tell you that network marketing doesn’t work you know that they couldn’t be more wrong.

All you have to is ask your accuser 1 of 3 questions:

      Do you want more money?

 

      Do you want freedom from your job?

 

    Do you want more time?

I guarantee they will answer yes to one of these questions. When they do they will have proved exactly why network marketing will always work!

Over $225,000 added to your bottom line and 4,120 people added to your downline in just 14 months is nothing to sneeze at. Yet, this 25-yr old “unknown” rookie network marketer claims he can show any knuckle-head how to repeat his results. And thousands already agree. And if *you* don’t agree that his SYSTEM is the quickest and laziest way
to build your network marketing business, then you get double your money back. Is this guy stupid or just plain
brave?

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Why Social Network Marketing?

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Back in the day, companies thought nothing about throwing tens of thousands of dollars at their marketing campaigns, but the current economic downturn has caused many to re-think that philosophy, and look at drastically tightening up the budget. It has been particularly tough on small businesses that have had to become more creative when it comes to getting their word out, and with social network marketing, they may have found their answer.

For those who may have been living under a rock for the past few years, social network sites like Facebook, Twitter and YouTube have skyrocketed in popularity and have become a great, free way for businesses to get information out about their product or service. Companies have long known that word of mouth may very well be the best free marketing tool they have, and by employing the most popular social network sites, those very companies can create a virtual word of mouth campaign with a simple Facebook update or tweet.

Choosing to go the social media route also allows companies to have a much more personal relationship with their customers and clients. They can answer any questions and get feedback, all in a real-time environment, which can put an end to many problems or issues before they even begin. YouTube is also a great way to post videos about how to use a product, or answer questions with demonstrations that are clear and easy to understand. In short, a company can get word out about their services whilst building a client relationship that can knock down many of the traditional customer/company barriers.

To get an idea of how well a social network marketing campaign can work, you only have to look at the first Paranormal Activity, which was made on the cheap and almost solely promoted through the social networks via a “Demand It In Your City” campaign that had people buzzing about the film, and competing against one another’s cities to see it first The fact that it has since spawned 2 sequels is testament to the results that can be attained by using social media in the correct way.

The best part of all of this, besides the low cost, is that there is no need to run separate campaigns on each of the social networks. All that is required is to add social network buttons to your website or blog, so that people can follow you with a single click of each of the buttons, depending on which of the networks is their favorite, meaning that you can have campaigns running in every one, but all basically powered by followers of your site.

Many businesses, especially smaller, single owner outfits, rely on positive word of mouth to succeed, and with social network marketing, they can achieve that without having to wait for someone to come strolling through the front door of their establishment.


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On the surface, network marketing companies appear to be thriving communities of consuming customers all happy with the product that they are consuming and they really are, but what drives that community of thriving consumers has absolutely nothing to do with the product itself.

Let’s think about this statement.

Let me ask you a question:

Why did you decided to get started in a network marketing business?

You don’t have to say anything out loud but answer this question in your head right now to yourself.

I guarantee you answer is somewhere along these lines “Well, I started my business because I wanted to make some extra money and who knows maybe even become financially free.”

Am I right?

Well let me ask you another question now.

When you prospect and talk to leads about your business what do you talk to them about?

Most likely you try to stick to the corporate script which inevitable ends up with your prospect asking you questions about your network marketing companies products or services.

And by the end of the conversation you’ve lost control of the call and both you and your prospect end up confused (usually get somewhere between details about your companies product or service and the compensation plan).

You get off the phone and hope that my some grace of god your prospect you paid $5 to confuse will decided to join your business.

Likely story!

Here’s why:

Successful Network Marketing has NOTHING to do with selling your prospect on your product at ALL!

To the contrary, the only thing that you should EVER talk to your prospect about is the same thing that got you sold on your companies business . . . More Money and Financial Freedom!

You see network marketing is built on financial hopes and dreams and honestly, if you’re looking for business builders to recruit into your organization your prospects hopes and dreams of financial success are the only thing that you should speak to them about, so they can sell themselves on it.

As an illustration of this principle think about the situation this way, if you had equal amounts of your
company’s product in one hand and money in the other which do you think your prospect would choose?

The top money earners know the answer to that question and that’s how why make all there money!

Here’s the other shift in perspective that you’re going to have to make if you want to have ultimate success with your business and it’s simply a logical continuation on the point just discussed.

What you think of as your company’s product is NOT its real product at ALL!

Do you think your network marketing company’s product is its moon juice or long distance service?

If you do you’re very wrong.

Continuing on from my last point, remember your network marketing business will not grow if you just push product it will only grow if you sell people on their financial dreams.

So if you think about it, your company’s real product is it’s sales training and marketing system. The better your company’s marketing system is able to help you generate sales the better any more quickly you will be able to reap the financial benefits of your business.

To extend this point further, eventually you’ll want your downline to do all the work so you don’t have to.

The simpler and more effective the marketing system plus the strong the training your company provides the easier your system will duplicate.

If you want to think about it in its most simple form, your company’s real product is its duplicability.

If you find a system that is easy to duplicate and you can have your prospect “sell themselves” on their financial dreams you will have a highly successful network marketing business.

Your Job is Simple:

Find people that want to attain financial freedom your way and then shorten their learning curve so that they can go out and do the same.

Discover how to earn a whopping $4,567,09 per month in your spare time even if nobody joins your MLM business. Forget cold calling. Forget those home meetings. In fact, forget everything you’ve ever been taught about building a solid income in Network Marketing from the “gurus”. Let this 25-yr “unknown” marketer show you how he built an organization of over 4,120 in 14 short months without making one phone call!


How To Do Prospecting

How To Do ProspectingTo completely understand how to succeed in network marketing, you really have to know exactly how to do prospecting. The successful network marketer understands that as important as building a downline and personal contacts is, it all means nothing if those contact don’t turn into sales. It’s that sales tag that puts a lot of people off, as they tend to associate direct sales with the seedier side of the business, with used car salespeople usually the poster boys for underhanded techniques.

The beauty of network marketing is that you can tailor your sales pitch to a style that is comfortable and natural for you. That all begins with learning how to do prospecting in a manner that is professional, but also offers you the best opportunity of finding like-minded individuals that are as keen to sell as you are. Selling to prospects means learning how to sell yourself, which is done to show that you are trustworthy and is someone that the prospect would want to do business with. Getting to know those people on a more personal basis will also help you identify which of them are serious about network marketing, and which are not.

Prospecting In Marketing

One of the major keys to prospecting in marketing is to learn how to present your business opportunity rather than constantly trying to sell it. Most people react better to an informal style of conversation rather than a blatant sales pitch shoved down their throats; this is best witnessed in the distaste that most people have when confronted by a telephone marketer. Think about how often you have hung up during the sales pitch, and understand that this usually happens because of the overly direct nature of the sale.

Once you have weeded out the people that are really not interested and have settled on a stable of prospects that fit your needs, you have to understand that not everyone is going to be immediately sold on the business you are promoting. Allow them that time to fully come to a decision, but also stay in touch without pushing the sale over and over. Take that time to better understand what motivates your prospect, as doing so will make partnering with them a success for you both.

Once you have a complete understanding of what your prospect needs, it is then that the follow-up turn into a pitch that will close the deal. This should be prepared in advance and tailored towards the positive aspects that the prospect sees in the business model, which may not necessarily be the same as yours. Taking the time to develop a personal relationship and business understanding will mean that your attempts at prospecting in marketing campaign will result in many more successes than failures.


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