Product Marketing Strategy

A product marketing strategy is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.

Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.

Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.

The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes.
Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.

Facebook – At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.

How does this help a marketer?

Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.

Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.

Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.
The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.

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50 Benefits of Video Email

Jive Systems created the most comprehensive list as to the benefits of Video Marketing with Email.
Some of the main benefits that video email and web video marketing offer you and your business. The list is divided into several benefit categories to make it easier to read.

Here’s the list:


Web video and video email marketing can differentiate you from the competition in many ways.

1. Stand Out from the Crowd – While everyone’s ramping up their budget to send plain text emails, you can send video emails to gain the competitive advantage.
2. Be Remembered – It has been proven that the combination of audio and visual stimulus increases retention.
3. Stay on the Cutting-Edge – Web video and video email are a staple of communication, they’re not going to go away. Usage of this new medium will only increase.
4. Be a Leader in Your Field – Usage of web video is on the rise, but it hasn’t yet hit the mainstream markets.
5. Put a Face to the Name – For the most part, people like to do business with people they know. Video emails let your prospects get to know you before you even meet them.
6. Capitalize on Your Greatest Assets… You and Your Team – Unlike copy, you and your team can produce marketing videos with little more than a $60 webcam. Sales copy can be expensive and time consuming to author. The difference between making a sale and losing a customer can often be as simple as adding the human touch – that’s you and your team!
7. Improve Your Credibility – When people can see and hear you talking about the benefits of your products and services, they are much more likely to trust you. When you have trust, you have sales.


We all could stand to benefit from improved communication, and now with video email marketing techniques, and web video in general; we can make significant improvements in the way we deliver our message.

8. Say it Right the First Time – Unlike a live presentation, videos are recorded. This means you can record it once, and use it over and over again. So if your tired, under the weather, or even sleeping, you can send your prerecorded message and you know that it will be presented right.
9. Eliminate Confusion – We’ve all received that passive-aggressive plain text email from a colleague or friend. When we actually speak to them later, we find out that we were mistaken. This is due to the absence of nonverbal cues; for example, body and facial expressions.
10. Provide Better Customer Service – Videos can be produced quickly and easily, but the perceived value is so much higher than a phone call or plain text email. The end result, happier customers.
11. Connect with Clients and Prospects From Anywhere – Just like regular emails, you can send video emails to your next door neighbor or all away around the world with the click a button.
12. Reduce Calls to Customer Support – When you do a better job of addressing your customers’ questions and concerns, you reduce the number of times they contact you for help. Web video allows you to communicate more effectively. Therefore, when you respond to customer questions with video emails, you can provide better answers, and your customers won’t need to contact you as often.
13. Improve Consistency in Your Marketing – Consistent and clear marketing messages lead to customers and prospects who understand who you are and what you offer. When they’re ready to buy, they’ll likely think of you. With video email marketing, you’ll have a library of every video you ever sent. Review them to ensure consistency and have your team review them as well. Now you’re all on the same page.
14. Use Video to Educate – Arguably one of the best ways to sell is to take an informative tone with prospects. Teach them about things that interest them and help them in their businesses. Mix in content about how you fit into this without being pushy. If done right, your prospect won’t even realize your selling them.
15. Reach Out to Younger Customers in Their Domain – The world we live in is constantly evolving and changing. Business and marketing is no different. The rise of the internet, and more recently web video, is undeniable. More people are watching videos online every day. Make sure that some of those videos are yours.
16. Introduce Cross Sells – Part of what makes video email powerful is the series of exit links located on the side of the video. When you record a video, you have the power to include links on the side of the screen that lead to whatever information you would like. This creates a great potential for soft-selling and calls-to-action. “Click the link on the right to take advantage of this offer today!”


Refining processes is one of the fastest ways to increase efficiency; leading to a significant savings in both cost and time. When you use web video, you not only refine the process, you enhance it. Plain text can only say so much. Video takes your processes via your message to the next level.

17. Prime Your Prospects Before You Meet Them – With video email marketing, you can incorporate videos into your routine that accelerate the sales process. When you speak with a prospect over the phone for the first time, ask for an email address and send him a video email instead of a plain text email. Now he’s getting to know you, one of the first steps in making a sale, and you don’t have to do a thing beyond pressing send.
18. Saying it is Easier Than Typing it – Great at speaking but not at typing? Even if you are adept at it, you could probably think of a more profitable, or enjoyable use of your time. With video email marketing, you’ll reduce your time spent on the keyboard and improve comprehension simultaneously.
19. Automate Training of New Hires – Web video allows you to create training videos to automate yourself out of teaching the basics (and more). When you bring in a new team member, have them access relevant training videos at home or wherever. By the time they’re ready to start, they’ll have a solid foundation for growth, and you’ll have a lot more time.
20. Reduce Repetitive Conversations – Do you ever feel like you’re having the same conversations over and over again? Web video provides a simple solution. Record your responses and just email them to the people asking the questions. As time goes on, you’ll have more and more answers in your library, freeing you from an increasing number of repetitive conversations.
21. Deliver Informative Content Quickly – Need to convey a complex idea or concept, but don’t have long to do it. Make a habit of condensing ideas into short, informative videos. You’ll save time and hold your viewer’s attention better. You’ll have more time to focus on other things and you’ll have a higher prospect conversion success rate.


Emotions are a core part of humanity. People often make purchase decisions based on an emotional response. Video email marketing can capture the imagination of your prospects and clients in a way plain text cannot. With web video you’ll have more time to enjoy the things that really matter because your videos will be working for you.

22. Spend More Time with Your Loved Ones – Video email marketing is as effective as it is inexpensive. With the time you save you can spend more time with those you care about and with the money you save on marketing, you’ll be able to afford some time off.
23. Nurture Client Relationships – Relationships take time and effort. Strong relationships aren’t built over night. With web video and video email, you can create videos to remind customers that you are thinking of them and that you care. Send videos to wish your clients a happy birthday, or to inform them of some new and interesting tidbit that you just learned. Building and maintaining relationships takes time, but with web video you can do more in less time.
24. Establish Rapport Automatically – Using a CRM system is a great way to increase your efficiency. When you integrate web video with your CRM, the product is automated video email marketing. Now, if a prospect visits your web page and signs up for your email list, the system takes over and you don’t have to do a thing… except cash the check of course!
25. Make Them Feel Special – Making someone feel special is one of the fasted ways to convert them from a prospect to a client. Send a video, even a prerecorded one, and they’re likely to feel they are getting special attention. And what did sending that video cost you? Nothing except the 2 seconds it took you to cut and paste the link and click send.
26. Build Trust Online – Try making a sale without building trust first. You’ll likely have a hard time converting prospects to paying customers. Instead, try creating an intro video and a bio video. Send them to your prospects and let them get a feel for who you are and what you are all about. Your prospects will appreciate your patience (if you call a few days patience) and will likely reward you with their business.
27. Add the Personal Touch – The personal touch is that little extra that you do to show your customers and prospects that you care. It can be as simple as recording a video one time, and then sending that out to each new prospect you receive, or all of your loyal customers. How does that expression go? Give and you shall receive. What you get back is more business.
28. Put The Human Element Back in Your Marketing – Some people balk at the prospect of an increasingly wired world. Like it or not, it is our future. Video email marketing will allow you to reach out to these people like no other online method does. True, you could utilize traditional mediums, but who wants to spend the money when web video comes with a low, fixed monthly fee?
29. Connect with Friends, Family, and Loved Ones When You Travel – Just because you have to leave home doesn’t mean you have to miss out on interacting with those you care about. Send a video email to remind them you care.
30. Enhance and Strengthen Affiliate and JV Relationships – Relationships are based on the interactions between two people. This is the same whether you’re talking about client relationships or those with partners. Use web video to stay involved in the lives of your partners and you’ll likely have a stronger relationship. Take the time to ask how things are going with a quick video email, and the response you receive may prove very useful.
31. Show that You Care – Nothing says that you care like taking time out of your day to connect. Time is our most valuable resource and something you can’t take back. With web video, you can create non selling videos for the sole purpose of showing people you care. The best part is, you can do it once and then reuse it with all you clients and prospects. Now taking the time to say you care doesn’t take much time at all.


Save time and make more money with web video. Put a dent in your To-Do list, or take time for yourself. What you do with the extra time and money is up to you.

32. Save Money – As far as benefits go, it doesn’t get much simpler than this. Video email marketing is inexpensive. When you compare the cost with the value, the expense is inconsequential. You pay the same low monthly rate whether you send one video email or 10,000. Let’s see you say that about a newspaper ad.
33. Create Canned Responses for FAQs – Creating canned web video responses to frequently asked questions will facilitate customer service and improve customer satisfaction. Record video emails to help customers and save the best responses to be reused. The best thing is that as you get better, your customer service gets better too.
34. Make Money While You Sleep – Video email marketing and web videos allow you to record a video once and reuse it indefinitely. Once a video has been created, it can be viewed any time, day or night. So whatever time your prospect decides to check her inbox, you’re there waiting to make a sale.
35. Go Green—Want to help the environment and save money doing so? Save gas and money with web video. Using video email will allow you to filter prospects, ensuring that you only travel to meet with the most likely to purchase. You can easily save enough in gas to pay for your membership.
36. Save Time – Creating videos is like creating an army of clones with the sole purpose of helping you make more money. Your clones answer questions for you. They help train new employees. They sell prospects on the value of your product or service at 3 AM on the other side of the country. What are you doing while your clones are doing all these things for you? I don’t know; that part is up to you.
37. Maximize Your Efficiency – Every video email you send that is reusable takes another task off your plate. The more reusable videos you record, the more time you’ll save. Video email marketing will allow you to focus on the most valuable activities you perform.


Good marketing can be the difference between success and failure. Incorporating video email, and web video, into your marketing efforts will increase the impact of your copy exponentially. That being said, marketing is often expensive, and it can be hard to see the ROI on marketing dollars spent. Video email marketing allows you to fix your hard costs, regardless of the number of videos you send out.

38. Add the Wow Factor to Your Marketing – An easy way to Wow your customers and prospects is to send them a video. Web video allows you to create dazzling presentations and stimulate viewers in ways that are impossible with traditional email. Video email marketing gets reactions.
39. Add Professionalism to Your Daily Communications – Video emails allow you to appear more professional without added inconvenience or cost. Recipients will receive a video in their inbox that is surrounded by your name, phone number, and the name of your company. With the addition of a custom template, you’ll be able to include your logo.
40. Generate Buzz – Web video is a hot topic in the media. When someone receives a video email, he or she often shows it to others. Each time they do, more people are being exposed to your message. The resulting buzz leads to interest in you and what your company does.
41. Capture the Power of TV Without the Expense – Video is powerful and when used correctly gets results. Consequently, you have to pay a lot of money to market yourself on this medium, but without any guarantees of who will be watching. With video email marketing, your videos are On-Demand. That means they’re waiting in the recipients mailbox. Web video has the same benefits as video on TV, but doesn’t have the cost or the limitations of time.
42. Take Your CRM to the Next Level – Do you use customer relationship management software? If so, you can continue to use it in the same way as before, except with the addition of videos. Simply include a link in the text of the email to send whatever video you want. You can use video to augment the written word or replace it. It’s up to you.
43. Track Success Rates and Marketing Dollars – With web video technology, such as that provided by jivesystems, you can see exactly how well your video message performed and measure success. You have the power to see how many people opened the message and how many actually watched the video. With the addition of a CRM system, you can then see how many people decided to buy after watching your videos. Now you know exactly where your marketing dollars are going and where you can improve.
44. Soft Sell Effortlessly- Exit Links, links located on the side of your video, put your message in front of prospects innocuously. While they watch your video, they are exposed to these links, which they may click on to learn more. People have become accustomed to doing their own research online, and this plays into that tendency. If you prefer, tell your viewers to click the link.
45. Maintain Top-of-Mind Awareness – Top-of-Mind Awareness is a great way to ensure that when potential customers have a relevant need, they think of you first. Web videos have no incremental cost, so you can make as many as you like; keeping your value and your message on the minds of your prospects. Send regular video emails to your list and inform them of your value.


Video email marketing has many individual benefits, as does web video. In this section, I will summarize some of the overall benefits of web video and video email marketing.

46. Sell More With Less Effort – When you capitalize on video email marketing and web video, you’ll reduce your workload and improve your success rates, so when you do take the time to reach out to a prospect, you will have less wasted effort.
47. Generate More Referral Business – Customers refer people that they’ve had a good experience with. When you provide excellent customer service, you are more likely to have happy customers, and receive referrals. Since web video allows you to do more with less, it only makes sense that using it leads to more referral business.
48. Increase Profitability – Video email marketing allows you to reduce wasted effort dealing with prospects who never convert to paying customers. Such prospects drain your resources: time, money, and morale. Why not let your web videos handle these prospects while you focus on the ones helping you pay the bills?
49. Keep Clients for Life – If you keep your customers happy, they likely never leave you. It wouldn’t make sense for them to. You take great care of them. You send them regular videos that show you care, and have a lot of informative videos on your customer service website. When they need more help than the videos provide, they can speak with a human on the phone, or via online video conferencing because your CSRs actually have time to talk to people. They’re not bogged down with repetitive questions and tasks. As a result they’re happier in their work and it shows. One of the first steps toward keeping customers for life is communicating with them. Video email is a great way to explain and to show that you care.
50. Create a Scalable Business Model – Through the use of video email marketing and a CRM, you can create a business model that ready for any level of growth, no matter how rapid. The last thing any businessperson wants to do is be caught unprepared for growth. The consequences of such a mistake would be catastrophic. So don’t miss any opportunities. Use web video to handle your customer service, nurturing, and marketing efforts and you will be ready to handle any number of customers with minimal need for additional staffing.

Attraction Marketing System

P.S. STRUGGLING in Your Business?
If your upline does not have a proven system
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( that will even call you ) online check out
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Marketing Outline – A Social Approach

Marketing Outline

The basic goal of a marketing outline is to find customers that are a perfect match for your products as that makes them more likely to spend and boost your bottom line. There have been all manner of marketing techniques used over the years, all with the express purpose of getting their message out and letting potential customers know about the items they have on offer.

Traditional Communication Methods

Before the days of the internet, the most common marketing methods were conducted via print and broadcasts. The latter was often referred to a disruptive marketing as the ads would play between content that the customer was watching.
Traditional media was a great way to reach a large number of people at one time, bit much of it was wasteful given that a large majority of the audience was simply not interested in what they were being shown by the marketer.

The Rise of the Internet and Social Media

The arrival of the internet as a marketing medium meant that marketers could take a highly personalized approach to their dealings with potential customers. It allowed businesses to provide content on-demand, with social sites being the places where the new marketing medium rally took off. This happened for a few simple reasons:

The ability to create and send content is not something that rests solely with the marketer. Anyone can distribute what they want, which is a far cry from the early days of marketing when that power was only available to the advertiser, but rarely with anyone else.
The social medium is one that can be personalized so that users can join groups, creating content that they like.

The opinions expressed online are both free and fair. That is especially appealing to marketers as the buying decisions of the public are no longer solely driven by advertisements. Social networks have given a rebirth of sorts to the word-of-mouth marketing approach that has worked so well for years.

Facebook – The Heart of Social Media

There are currently more than 500 million users on Facebook and that number is growing every day. It ranks as the number one social networking site online and has come a long way from the simple idea that Mark Zuckerberg came up with a few short years ago.

The popularity of Facebook comes from its ease of use and the ability for users to quickly communicate and create fan pages and groups. That popularity is further enhanced by the ability to seamlessly incorporate a number of incredible social applications into the Facebook environment.

These applications are used for a number of different things; allowing users to share photos, videos and web links, playing games, and much, much more.

How does all of that help the average marketer?

Back in the day, media marketing meant using newspapers and magazines, television channels, and anything else that could easily get the message in front of as many eyeballs as possible with the hopes of reaching a target audience. The use of social networks has segmented that approach in a way that makes targeting all the more accurate.

Facebook offers many different ways to communicate with an audience, with each one offering the advertiser the perfect opportunity to engage in meaningful dialogue with their customers. Some of the most common methods used by marketers include:

Advertising: The most obvious opportunity that Facebook provides is advertising. The major difference though is the ability to target your ads to a very specific demographic. In the matter of a few minutes you can create an ad that is made specifically to reach certain groups, going as far as allowing you to choose exactly where you want the ad to appear.

Fan Pages: Fan pages are not just for brands or celebrities, and can in fact be created for individuals as well as homegrown businesses. Large brands have utilized Facebook to instantly create a huge worldwide following that allows them to distribute news, information, and much more with the simple click of a mouse. There is no other way to get your message out to that many people that quickly.

Branded Applications: Branding has always been an important part of any marketing strategy. You can use Facebook to create a contest or application that subtly has your branding contained within.

One of the most exciting parts about Facebook is the ability to target everything you do to the exact customer segment you are trying to attract. You also have access to analytics and page insights that will give you a clear view of all the activity taking place on your page.
All of those options allow for maximum creativity, allow you to create a number of different strategies that will benefit your brand.

The one thing that you have to keep in mind is that customers have the right to make comment and respond to everything that you post. A thumbs up can mean your message quickly spreading, whereas a thumbs down can see your post fizzle quickly. In order to make sure that each and every post hits the mark, you may want to consider employing the services of a social media expert to help you succeed.

Attraction Marketing System

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MLM Tips For Community Based Social Marketing

Community Based Social Marketing

There are literally thousands of great MLM business opportunities online, but anyone who has tried to build their own business will tell you just how difficult it is to find solid MLM tips for community based social marketing. It’s impossible to succeed in MLM without getting hot leads and turning them into sales. That is often easier said than done, but the MLM industry has really benefitted from the rise of the major social networks like Facebook, Twitter, and YouTube. While social networking marketing can give your MLM business a real shot in the arm, it will only do that if you know exactly what you are doing. Rushing into it blindly will make you run into a marketing wall for sure.

The first thing that you have to understand when searching for MLM tips for community based social marketing is that the techniques you use are not the same as the ones that you employ for an affiliate site. There all you are trying to do is drive as much traffic to the site as possible, hoping someone will take the sales bait. In community based social marketing it’s crucial that you pay real attention to the word “social” as the goal here is to actually get to know potential customers. A good way to start is to have separate pages for you and your MLM business, just so that you can weed out all of the nonsense that may land on your personal timeline. Your goal is to build a business, and even though you are trying to build personal relationships, there still has to be an air of professionalism.

Facebook and Twitter

Even if you are already familiar with how Facebook and Twitter work, you have to adjust your thinking a little when it comes to posting on your MLM page. Constantly blasting out hard sell tweets every 15 minutes will have people un-following you faster than you can say MLM. That technique is the equivalent of e-mail spam and is very much frowned upon. That doesn’t mean that you can’t get your message out, but do it in a way that offers something of value to your followers. Give away a free e-book or add links to articles about your chosen niche, all of which will help set you up as an authority. Video is also a great way for you to build authority, and in
YouTube you have the perfect tool right at your fingertips.

You don’t have to be the next Steven Spielberg to create great YouTube videos and there are actually a ton of great free tolls online that will help you create professional looking videos. The people that fail over and over again in the MLM industry are those that choose to remain faceless. It’s a proven fact that people are more likely to buy from someone that they trust, and if you can follow a few simple MLM tips for community based social marketing, then you are already on the road to success.

Attraction Marketing System

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Strategic Internet Marketing

It’s absolutely impossible to start any kind of business and expect to succeed if you don’t have some sort of strategic internet marketing in place as you move forward. In traditional business that means knowing your budget and how much of that is going to be used for marketing purposes. There is no doubt that it’s extremely easy to throw money away by not having a marketing strategy of some kind in place. The same rules apply online, and strategic internet marketing is a crucial part of any online business, or at least they should be if you ever hope to make any kind of money.

When potential online business owners think of online marketing strategies, they tend to think of ways to optimize their website to make it appealing to search engines. That is definitely an essential part of getting your site found, but it’s not the be all, end all of ranking high on Google and others, and there is much more that goes into a successful marketing strategy than simply making sure that you do some keyword research. Those that have made money online and have been successful will be quick to tell you that the major social networks like Facebook and Twitter made a huge impact on the their success.

Place that used to be considered nothing more than a cool way to share pictures and keep in touch with friends has now become one of the most important marketing tools that any businesses can use. There is no quicker way to create positive word of mouth than to have an update or discount that is liked, shared, and re-tweeted by thousands of different people, oftentimes in a matter of minutes. It really is the perfect way to keep your current customers updated and to try and lure in new ones with deals and specials.

The problem for many is that the information that they want to get out to the masses cannot really succeed without it going viral. That means that you need hundreds or even thousands of people to share your message with their network, which will give it the best chance of spreading like wildfire. Imagine of you could put up any link, message, or comment and be guaranteed that it would receive upwards of 2,500 likes, shares or comments. Just imagine how quickly that message would spread with that many people sharing it with their own network.

Well, the good news is that there is actually a way to do that, and you won’t have to break any laws in order to make it happen. All that you need to do is watch a FREE webinar that will give you all the information that you need to make those shares happen, keeping in mind that you will never have to spend a penny to get the information or to use the tools that will help you reach that magical number. Now that you know how important the social networks are to your business, you should really learn how to make them work for you.

Attraction Marketing System

P.S. STRUGGLING in Your Business?
If your upline does not have a proven system
for you to generate qualified leads
( that will even call you ) online check out
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Build Your LOCAL Network

Build Your LOCAL Network

It’s no real secret that the key to building a successful business is having a responsive customer base that will spread the word about your business and continue to return over and over, and the best way to do that is go Build Your LOCAL Network. Doing that online can be hard, but with an entire world of web shoppers to choose from, it makes it somewhat easier to design your site in a way that can bring those customers in regularly. What is a little more difficult is attracting business to a website that caters to only a small local area, and does not provide services to the entire online world.

If you stick to the regular marketing methods and don’t try to build your local network, then you may end up wasting a great deal of your time. There is no point in driving thousands of visitors to your site every day if there are only 10-20 people among that crowd that can actually avail themselves of your services. Think about it this way; if you had a traditional store in your home town, you wouldn’t pay money to have flyers delivered to homes that are hundreds or thousands of miles from your location. Instead you would target neighborhoods that are in close proximity to your business, and that is exactly the technique you have to use online.

That task is easier said than done, but just imagine if you could have access to training from people who have had great success in building a local network, and whose businesses have thrived because of it. You would be able to find out just how important social network sites like Facebook are in trying to build your local network, and you could also find out how to generate 25 voicemails per day, all from targeted customers that want to know more about your business and exactly what it is that you have to offer.
Getting quality, targeted leads is a must for any business, and those voicemails are like having word of mouth customers walk into your store ready to buy. Let’s face it, if people are already interested in what you have to offer, the job of making that final sale becomes a whole lot easier. These will not be people that are simply following a link for some sort of minor reward; these are folks that will have their wallets in their hand just waiting to spend money to be part of your network.

There is now a free webinar online that in a mere 54 minutes can show you exactly what you need to do to build your local network. Running your own business can be time consuming, but by simply committing to that short amount of time you may in fact learn the essential tools that you need to turn that business around. The quicker you build up your network, the quicker you can actually get to the point where you can make more by working less.

Attraction Marketing System

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How To Double Conversions On Your Blog

Double Conversions On Your Blog

It used to be that blogs were just a place for folks to spout off about the minutiae of their day, but they have become much more powerful in the last couple of years. People are now viewing them as a great way to make money, and not just from advertising that is shown on the site. Blogs are a great way to set yourself up as an authority figure on a subject, and once you have your visitors believing that you know exactly what you are talking about, they will be willing to follow your lead. It’s one thing to get people to come and read your words, but quite another to actually convert those visits into sales.

Being able to do that usually means putting in a great deal of time and effort in order to build the trust required to get people to open their wallets and buy from you. It’s horribly unlikely that you will be able to put up a blog today and start converting sales overnight, but it’s also not entirely out of the question either. You can easily double conversions on your blog by simply knowing the correct approach to take, and understanding what it is that you have to do in order to build that trust in an instant.

It all comes down to attraction marketing, and by understanding exactly how that works, you will be well on your way to creating a powerful online business, even if the blog that you are promoting is something that you know little about. Most experts will tell you that your blog should be on something that you are knowledgeable and passionate about, but if it’s a subject that is totally unpopular, then the chances are that you are never going to make a penny; no matter how authoritative your blog is on the subject.

Leads are essential to an online business, and by using attraction marketing you will be able to basically have people selling for you without ever lifting a finger to do a ton of marketing. Using the techniques that get people to hand over their credit card information means that those same folks are very likely going to run off and tell their friends and family about what you have to offer. You will then find that your blog could go viral overnight, and with those folks coming to your site via positive word of mouth, they will already be in the buying frame of mind, with just the slightest little nudge from you to make the purchase final.

The only way to understand exactly what is required to double conversions on your blog is to learn from those who have already done it. That can be done by watching a free 30 minute webinar that contains valuable information that can literally transform your blog overnight. It will help make you look like the king or queen of a niche, even if you have no idea what you are doing, and that is what will lead you to success.

The Basics Of Landing Quality, Targeted Leads

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Any successful business venture, online or otherwise, relies on a strong customer base in order to take off, and every successful business owner must understand the basics of landing quality targeted leads. Unfortunately those customers don’t just show up unbidden; there is work that has to be done in order to attract them to your product or service. One way to pick up new customers is to find a way to track down quality leads, and there are many online services that are willing to help you find those by offering training and a hands-on series of tips that will help the novice and professional marketer alike.

The basics of landing quality targeted leads are fairly straightforward and usually begin with a small teaser that will be of interest to people that are in the market for your service. This could be a small freebie like a “how to” type e-book or something else along those lines.

People who pick up on this initial offering then need to be followed up with, but not in a hard sell type manner. Rather this is just used to establish a more personal relationship, and it’s usually as simple as asking if they enjoyed the freebie and if they have any questions about your service.

The next step is to make an another free offer, such as a trial of your service, as this will really separate the quality leads from those who are just tire kicking and looking to see what they can get for nothing. If the numbers of those types are far greater than the genuinely interested, then it may be time to re-think your initial offering.

Tweaking your offer is a great way to find what really works, and in turn will generate new leads as word of mouth about your service spreads. It’s only once you have separated the quality lead from the genuinely uninterested that the hard sell should then take place. If a person sticks with you through the initial offering and the entire follow-up process, chances are they are ready to bite.

That may seem like a straightforward process, but in truth it’s a rather simplified overview of what really has to take place to get those laser targeted leads, and that cannot be done without any sort of prior experience in lead generation. This is why, for most people at least, it’s essential to look at one of the many free webinar style options currently available online. It may mean going through a lot of materials and listening to a lot of marketing type talk, but if you can latch on to an expert who has been through the process many, many times, then the lessons learned will become invaluable when it comes time to put them into practice in your own business model.

The Secret To Making Money With Video Marketing

Video Marketing

The internet changes every day, growing infinitely bigger as more and more new websites show up online and more people are looking for The Secret To Making Money With Video Marketing . A large number of those sites are uploaded by budding entrepreneurs who would love nothing more than to become their own boss and make a healthy living off the net. For every one that makes it there are hundreds and thousands more who fail, and usually because their website sits and gathers dust because they don’t know how to market it effectively. A business can only grow if it has customers, and if you don’t have the ability to get those people to your site, then you are doomed to fail.

The current trend is moving towards social networking as a means of marketing, and while that is a fantastic idea, there are simply not enough people using the power of video to get their message out there. As far as online marketing goes, there may be nothing more personal than a video of you explaining exactly what your site has to offer, and what your product or service can do for those people who want to be a part of it. Trust is a huge issue when it comes to selling online, and if you can put a face to your product then you may just up your chances of succeeding.

Like any other type of marketing, the video version has to be done properly in order for it to succeed. Oddly enough, it’s the same mistakes that are generally made in other types of marketing that can cause a video campaign to bomb quickly. Branding your video is just as important doing so on your website and promotional materials, yet many people forget to put their website URL in the title, or even forget to mention the name of their website. You may have a video that would make Spielberg proud, but if it doesn’t direct customers to your site then it has to be considered a failure.

Others get sucked into the notion that with so many people visiting YouTube on a daily basis their video is sure to get found. There is actually more chance that it will never get seen at all if you fail to give it a title that is interesting, or don’t use any keywords when uploading it to the site. People search for videos the same way that they use Google, so in order to get found on YouTube you have to do your research and make sure that your keywords rock.

That’s just scratching the surface of what you need to know The Secret To Making Money With Video Marketing, and really the only way to know everything is to learn from an expert. You need someone who has run multiple successful video marketing campaigns, and who can show exactly what and what not to do in order to be successful. Luckily for you, just such a person exists already, so before you turn on that camera, turn your browser to the lessons from an expert.

What Can I Do From Home To Earn Money?

The dismal economy has many people looking at ways to get back to work or asking themselves “what can i do from home to earn money” to create a second income that will help them through these troubled financial times.

Most of those people have already decided that the internet is the place to make that happen, and although the web abounds with tales of success stories, there are very few of those people prepared to share how they got there. That doesn’t mean that no information is available, but much of what is out there is recycled strategies and techniques that won’t really help. When someone who has gone from nothing to great online wealth is willing to share, then that is when you should start to pay attention, as that is the information that will answer your question of, what can I do from home to earn money?

Basically your success relies on you partnering with someone who knows the exact steps to take in order to get there, and that is the basis behind MyLeadSystemPro. Getting starts with MyLeadSystemPro is easy, which just so happens to coincide with the first of the 5 items that they recognize as being the most difficult hurdles to overcome when starting a business online. Those are building a great website that includes the word “free”, getting your site a high ranking on all the major search engines, bringing immediate traffic in to your site, making sales to create cash flow, and finding others who will be willing to help you market your business.

Those may all sound simple in theory, but with so much misinformation floating around, too many people make the wrong decisions when trying to achieve all 5 of those steps. That is exactly what you get withMyLeadSystemPro though, and by following the 3 simple steps that they lay out, they guarantee that you will be in profit in 30 days or less. That is something that you simply won’t hear from many of the other programs and systems that float around the internet today. Their goal seems to be to take your up -front money, as well as a monthly fee, and then leave you to swim through pages of out of date content.

Those programs are geared towards making money for the program owner, and are not really set up in a way that will help those who pay into the system. MyLeadSystemPro is the exact opposite, and is set up to make sure that you start generating profits quickly, before you ever have to spend a penny to do so. A couple of simple mouse clicks will get you instant access to a free money making website, plus all the information that you need to get started on the road to success. You could do that, or waste the next 30 days looking for a plan that won’t work; I think that makes the decision pretty simple.

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