Social Marketing Archives

Facebook Statuses That Will Get Likes

likesThere are a number of different social networking sites out there right now, but if you learn how to write Facebook Statuses That Will Get Likes, none of them can hold a candle to the people power that Facebook brings to the table. Sure, many folks complain about the many tweaks and updates made there, but those changes are made to improve the network, rather than make it a less easy to use. One of the groups that has really benefited from the meteoric rise of Facebook are small businesses, but there are still far too many that are not using it to the fullest possible potential. If your business isn’t thriving on Facebook, you need to watch a 44-minute video that can change your fortunes permanently.

You can literally become a Social Media Mastermind by taking the time to sit back and absorb the incredible amount of information featured in this video. Be aware, though, this is not some piece of amateur video hastily thrown together, but rather a powerful guide on how to take your business to the next level by leveraging the power of Facebook. For example, in the 9th minute of the video you will learn how to get your fans forking over there hard earned money with the single click of a button.

The goal of anyone on Facebook is to get their content to go viral, as this ensures that as many eyes as possible will see the post. You will learn how to position your messages on the timelines of your fans so that it has the best chance your Facebook Statuses That Will Get Likes and spread like wildfire. You will also want to get your fans involved in all you do on Facebook, which is why minute 13 of the video is so important. It is there where you will learn how to create interactive polls that can literally be up and running in a matter of seconds.

I’m sure that you have all seen the ads that appear on the right hand side of you Facebook timeline, and am even surer that you have probably clicked on one or two as well. Those little ads can become an incredible source of income for your business and the video will show you exactly how to set them up so that you can maximize your earning potential. A well written Facebook ad can line your pockets with money, even while you are asleep or away doing something fun. It’s like earning money on autopilot.

You might be reading all of this and imagining that you will have to commit an incredible amount of time to learn how to write Facebook Statuses That Will Get Likes, but you would be mistaken. The video contains a 30-minute action guide that you can put into effect each day to increase your earning potential 44 minutes is not a lot of time to commit to watching something that could change your life forever, and 30 minutes per day is about as quick as you can get to increasing you online earning potential through Facebook.

If you really want to learn how to write Facebook Statuses That Will Get Likes, go directly to
and learn how to turn your fans in to leads that will turn into buyers !

Attraction Marketing System

P.S. STRUGGLING in Your Business?
If your upline does not have a proven system
for you to generate qualified leads
( that will even call you ) online check out
this FREE training:

Click HERE

Contact me:

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Marketing Outline – A Social Approach

Marketing Outline

The basic goal of a marketing outline is to find customers that are a perfect match for your products as that makes them more likely to spend and boost your bottom line. There have been all manner of marketing techniques used over the years, all with the express purpose of getting their message out and letting potential customers know about the items they have on offer.

Traditional Communication Methods

Before the days of the internet, the most common marketing methods were conducted via print and broadcasts. The latter was often referred to a disruptive marketing as the ads would play between content that the customer was watching.
Traditional media was a great way to reach a large number of people at one time, bit much of it was wasteful given that a large majority of the audience was simply not interested in what they were being shown by the marketer.

The Rise of the Internet and Social Media

The arrival of the internet as a marketing medium meant that marketers could take a highly personalized approach to their dealings with potential customers. It allowed businesses to provide content on-demand, with social sites being the places where the new marketing medium rally took off. This happened for a few simple reasons:

The ability to create and send content is not something that rests solely with the marketer. Anyone can distribute what they want, which is a far cry from the early days of marketing when that power was only available to the advertiser, but rarely with anyone else.
The social medium is one that can be personalized so that users can join groups, creating content that they like.

The opinions expressed online are both free and fair. That is especially appealing to marketers as the buying decisions of the public are no longer solely driven by advertisements. Social networks have given a rebirth of sorts to the word-of-mouth marketing approach that has worked so well for years.

Facebook – The Heart of Social Media

There are currently more than 500 million users on Facebook and that number is growing every day. It ranks as the number one social networking site online and has come a long way from the simple idea that Mark Zuckerberg came up with a few short years ago.

The popularity of Facebook comes from its ease of use and the ability for users to quickly communicate and create fan pages and groups. That popularity is further enhanced by the ability to seamlessly incorporate a number of incredible social applications into the Facebook environment.

These applications are used for a number of different things; allowing users to share photos, videos and web links, playing games, and much, much more.

How does all of that help the average marketer?

Back in the day, media marketing meant using newspapers and magazines, television channels, and anything else that could easily get the message in front of as many eyeballs as possible with the hopes of reaching a target audience. The use of social networks has segmented that approach in a way that makes targeting all the more accurate.

Facebook offers many different ways to communicate with an audience, with each one offering the advertiser the perfect opportunity to engage in meaningful dialogue with their customers. Some of the most common methods used by marketers include:

Advertising: The most obvious opportunity that Facebook provides is advertising. The major difference though is the ability to target your ads to a very specific demographic. In the matter of a few minutes you can create an ad that is made specifically to reach certain groups, going as far as allowing you to choose exactly where you want the ad to appear.

Fan Pages: Fan pages are not just for brands or celebrities, and can in fact be created for individuals as well as homegrown businesses. Large brands have utilized Facebook to instantly create a huge worldwide following that allows them to distribute news, information, and much more with the simple click of a mouse. There is no other way to get your message out to that many people that quickly.

Branded Applications: Branding has always been an important part of any marketing strategy. You can use Facebook to create a contest or application that subtly has your branding contained within.

One of the most exciting parts about Facebook is the ability to target everything you do to the exact customer segment you are trying to attract. You also have access to analytics and page insights that will give you a clear view of all the activity taking place on your page.
All of those options allow for maximum creativity, allow you to create a number of different strategies that will benefit your brand.

The one thing that you have to keep in mind is that customers have the right to make comment and respond to everything that you post. A thumbs up can mean your message quickly spreading, whereas a thumbs down can see your post fizzle quickly. In order to make sure that each and every post hits the mark, you may want to consider employing the services of a social media expert to help you succeed.

Attraction Marketing System

P.S. STRUGGLING in Your Business?
If your upline does not have a proven system
for you to generate qualified leads
( that will even call you ) online check out
this FREE training:

Click HERE

Contact me:

Instagram: @HaroldKurt

MLM Tips For Community Based Social Marketing

Community Based Social Marketing

There are literally thousands of great MLM business opportunities online, but anyone who has tried to build their own business will tell you just how difficult it is to find solid MLM tips for community based social marketing. It’s impossible to succeed in MLM without getting hot leads and turning them into sales. That is often easier said than done, but the MLM industry has really benefitted from the rise of the major social networks like Facebook, Twitter, and YouTube. While social networking marketing can give your MLM business a real shot in the arm, it will only do that if you know exactly what you are doing. Rushing into it blindly will make you run into a marketing wall for sure.

The first thing that you have to understand when searching for MLM tips for community based social marketing is that the techniques you use are not the same as the ones that you employ for an affiliate site. There all you are trying to do is drive as much traffic to the site as possible, hoping someone will take the sales bait. In community based social marketing it’s crucial that you pay real attention to the word “social” as the goal here is to actually get to know potential customers. A good way to start is to have separate pages for you and your MLM business, just so that you can weed out all of the nonsense that may land on your personal timeline. Your goal is to build a business, and even though you are trying to build personal relationships, there still has to be an air of professionalism.

Facebook and Twitter

Even if you are already familiar with how Facebook and Twitter work, you have to adjust your thinking a little when it comes to posting on your MLM page. Constantly blasting out hard sell tweets every 15 minutes will have people un-following you faster than you can say MLM. That technique is the equivalent of e-mail spam and is very much frowned upon. That doesn’t mean that you can’t get your message out, but do it in a way that offers something of value to your followers. Give away a free e-book or add links to articles about your chosen niche, all of which will help set you up as an authority. Video is also a great way for you to build authority, and in
YouTube you have the perfect tool right at your fingertips.

You don’t have to be the next Steven Spielberg to create great YouTube videos and there are actually a ton of great free tolls online that will help you create professional looking videos. The people that fail over and over again in the MLM industry are those that choose to remain faceless. It’s a proven fact that people are more likely to buy from someone that they trust, and if you can follow a few simple MLM tips for community based social marketing, then you are already on the road to success.

Attraction Marketing System

P.S. STRUGGLING in Your Business?
If your upline does not have a proven system
for you to generate qualified leads
( that will even call you ) online check out
this FREE training:

Click HERE

Contact me:

Instagram: @HaroldKurt

Join Me On FaceBook

Facebook and Social Media are The Next Marketing Opportunity and if you are not using them, you are loosing out on a massive audience that is only going to multiply daily.

Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.

Get more information here for the best Facebook training available by Click Here Now !

Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.

Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.

The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes.

Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.

Facebook – At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.

How does this help a marketer?

Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.

Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.

Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.

Get more information here for the best Facebook training available by Clicking Here Now !

Delivering The Right Message To The Right People

Internet and Quantum Change in Media

Join Me On FaceBook

Communicating effectively with customers and delivering the right message to the right people has been one of the major challenges for any marketer since day one. Since early days of marketing, various forms of communication medium have been evolving with developments in technology as well as its consumers.

For a long time in the history of marketing communication, media remained the stronghold of newsmakers and advertisers and communication was mostly one way from the marketer to the reader. However, the trend of this inequality of voice was broken with the advent of the Internet and further developments within that medium itself.

The Internet brought about a sea change in the science and practice of mass communication and hence the process of marketing itself. But much before common users could take control of the content on the World Wide Web, the way we see it today, there was a time when content creation was the forte of those well-versed in HTML programming and web scripting languages. However, with the advent of services, such as blogs and social networking sites, the power of mass communication moved to the common user on the Internet.

Facebook – Front-Runner in Social Media Phenomenon

With 500 million users worldwide, and the numbers growing steeply, Facebook is emerging as one of the strongest mediums, with users getting totally involved in creating more and more content on the website. At any given point in time, millions of conversations take place, with precious customer-related information seeping through each of these, in the most natural way.

Customer Insight… Really

Even before the first television spot or a newspaper advertisement goes live, any company serious about its brand spends a great deal of effort and money on gathering information and insight into what their customers really want and how they seek to accomplish those needs. A lot of money is spent on brand research that delves into the awareness levels of the brand vis-a-vis competition.

This information can be readily accessed freely floating on a social networking platform, such as Facebook. All the answers that a brand may want to seek are hidden in the conversations happening through wall comments, photographs, tags, fan pages, and many such avenues through the same platform of Facebook.

All of this information is first hand, with honest responses.

Coming Face to Face With Customers

Users on Facebook form fan pages and groups pertaining to their interests and form conversations around topics and brands of their interests. Here are some tips with how a new age brand manager can keep a tab and also build his brand on Facebook.

Do a Brand search on Facebook – Conducting a search on Facebook with the terms related to your brand or that of your competition throws up results that include customers associating with the brand and various discussions, fan pages, where the brand features. Going through these conversations can reveal the opinion of the customers about your brand.

Creating a Fan page: If you are confident that your brand has the capability of attracting positive response and drawing fans, it is time you create a fan page for your brand and watch users “liking” the page and enroll for the same. The fan page can serve as an excellent platform to directly engage with customers and create a strong bond.

Create branded applications: Applications can range from entertaining games with your brand to useful tools related to your product.

The possibilities provided by Facebook to reach out to customers are endless, and all of this can be done at minimal cost with maximum impact. But while doing all of this as a marketer, you need to remember that the customer and you are on a level playing field, with both having equal opportunity to express. The customer is free to share his positive as well as negative experiences with your brand, which can influence other customers watching your brand carefully.

This is where you need dedicated efforts of professionals who understand the dynamics of the medium, which is very different from what conventional media marketers are generally used to. Facebook can hence help you come face to face with your customers. It becomes extremely important for you to know how this medium and conversations should be managed.

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for the best Facebook training

How To Get Followers On Twitter Fast

Social networks are now recognized as a great way to promote your opportunity, business or service, but if you don’t know How To Get Followers On Twitter Fast, it becomes the equivalent of screaming to an empty room. Twitter in particular has gone from social outlet to more of an information sharing tool, and that is perfect for those trying to pimp their biz opp., but again, without followers you aren’t going to be able to make any headway in your attempts to sell. Fortunately, there are a ton of strategies and apps that are all geared towards teaching you how to get alot of followers on twitter, thus giving your business a boost.

When first signing up for Twitter, the urge is just to start following everyone you can and hope that they will return the favor. The problem here is that by following the first group of people you set your eyes on, you may in fact just be wasting time, as there is a pretty good chance that they will have zero interest in what you are trying to sell. The key to launching a successful Twitter strategy is to align yourself with folks who have the same interests as you, and who may end up being receptive to what you have to say and sell.

If you want to learn how to get followers on Twitter fast, then you can look at 3 simple, yet completely effective ways to do so, and best of all they will be targeted. A great resource in this regard is TwitterCounter, as it allows you to search other members based on their interests rather than what they tweet. It also give a breakdown of how many others are following them based on their interests, and allows you to quickly follow them all by clicking a little blue button. This is a great way to quickly build your followers, and have them all targeted to your interest.

Another great tool that will show you how to get a lot of followers on Twitter is TweepAdder, which allows you to add followers based on specific criteria. The added bonus with this method is that the lists are broken down into how fast the people will follow back, which is usually a pretty sure sign that they are interested in the person who followed them first. Perhaps the best way to get fast, targeted followers is by using a service called Tweepi, as this lists members who have thousands of followers, again based on interest, who don’t follow many people back. This is an indication that they are being followed for content rather than just a return follow.

There are a host of other great applications that will help you track down targeted followers, which is exactly what you need when using Twitter as a network marketing tool. It’s also a good idea to look at free online courses that will take you, step by step, through the process of building a following. Choosing your followers wisely could very well be the difference between success and failure.

MLM Tips For Social Network Marketing

MLM business opportunities

The internet is full of great MLM business opportunities, but anyone who has ever tried to build their own MLM business will be quick to point out the difficulty in find credible MLM Tips For Social Network Marketing. A good campaign Is essential in getting leads and making sales. While still not the easiest of tasks, the MLM industry, perhaps more than any other, has benefited greatly from the social networks like Facebook, Twitter and YouTube. Social network marketing is perhaps the best way to give your business a much needed boost, but you really have to know what you are doing before you get started, or you could end up just spinning your wheels.

When starting your search for MLM Tips For Social Network Marketing, the first thing you have to understand is that it’s not the same as having a standalone affiliate site, with the object being to get as many people to it as possible, just hoping they’ll bite. The key here is in the word “social”, and that means talking to leads and potential customers on a personal level. To this end it’s a good idea to make sure that you have separate accounts for your MLM business and your own personal page where all your buddies can post whatever nonsense they feel like. At the end of the day, you are trying to build a business, and despite the social aspect, there still has to be a level of professionalism.

Facebook and Twitter

Once you have established yourself on Facebook and Twitter, you must think about how often you are posting, and what kind of content you are putting in there. Blasting out hard sell Tweets every 20 minutes is a sure way to get yourself unfollowed by a whole host of your group, as this is considered the spam of the social networking world. Be sure to get your message out, but sparingly, and in a way that doesn’t sound as though you are constantly twisting the arms of the people who have chosen to follow you. Put out links to online articles that have something to do with your chosen niche, or give away freebies like e-books and such; in short, set yourself up as an authority, without coming off like a used car salesman. Another way to build that authority is through video, and YouTube is the absolutely perfect tool for the job.

There are multiple free programs available online that will help you spice up your videos, and when we are talking about taking your business to a more personal level, there’s nothing like a little face time to make that happen. So many online businesses fail because the owner chooses to remain faceless, rather than take it to a personal level. It’s a proven fact that people are more likely to buy from someone they know and trust far quicker than some unknown entity. There are numerous free programs online that will take you through the basics of finding MLM Tips For Social Network Marketing, and they can help lead you down the road to success.

Why Social Network Marketing?

Join Me On FaceBook

Back in the day, companies thought nothing about throwing tens of thousands of dollars at their marketing campaigns, but the current economic downturn has caused many to re-think that philosophy, and look at drastically tightening up the budget. It has been particularly tough on small businesses that have had to become more creative when it comes to getting their word out, and with social network marketing, they may have found their answer.

For those who may have been living under a rock for the past few years, social network sites like Facebook, Twitter and YouTube have skyrocketed in popularity and have become a great, free way for businesses to get information out about their product or service. Companies have long known that word of mouth may very well be the best free marketing tool they have, and by employing the most popular social network sites, those very companies can create a virtual word of mouth campaign with a simple Facebook update or tweet.

Choosing to go the social media route also allows companies to have a much more personal relationship with their customers and clients. They can answer any questions and get feedback, all in a real-time environment, which can put an end to many problems or issues before they even begin. YouTube is also a great way to post videos about how to use a product, or answer questions with demonstrations that are clear and easy to understand. In short, a company can get word out about their services whilst building a client relationship that can knock down many of the traditional customer/company barriers.

To get an idea of how well a social network marketing campaign can work, you only have to look at the first Paranormal Activity, which was made on the cheap and almost solely promoted through the social networks via a “Demand It In Your City” campaign that had people buzzing about the film, and competing against one another’s cities to see it first The fact that it has since spawned 2 sequels is testament to the results that can be attained by using social media in the correct way.

The best part of all of this, besides the low cost, is that there is no need to run separate campaigns on each of the social networks. All that is required is to add social network buttons to your website or blog, so that people can follow you with a single click of each of the buttons, depending on which of the networks is their favorite, meaning that you can have campaigns running in every one, but all basically powered by followers of your site.

Many businesses, especially smaller, single owner outfits, rely on positive word of mouth to succeed, and with social network marketing, they can achieve that without having to wait for someone to come strolling through the front door of their establishment.

Marketing For Success

Marketing For Success

Anyone looking to set up their own multi level marketing business understands the need to provide a great product or service, but that is really only the beginning of their quest to marketing for success. You may have the latest, greatest item on the market, but if no-one hears about it, or feels inspired to purchase, then the business will fail, and quickly. The only way to really succeed online is to set up a solid business plan and implement a number of tried and true marketing strategies, all of which will help propel your business forward.

That plan should always begin by setting up a website that is both inviting, yet also persuasive enough to get visitors interested enough in your product or service that they will actually go ahead and spend some money. If you have a website that is difficult to negotiate or is written in a way that makes it seem unappealing, then you are not marketing for success. The quickest way to get your site found is through the search engines, and that requires a good working knowledge of search engine optimization (SEO). That usually means posting articles about your chosen niche and writing them in such a way that is search engine friendly.

Marketing For Success Using Blogs And Articles

A good way to achieve that is to set up a blog, either within your actual site, or run independently from the main website. Either way works fine, and writing regular SEO friendly articles is a great way to get your site moving in the right direction on all the major search engines. A blog is also a great way to set a more informal tone, and connect with your customer and clients in a more personal manner. It’s been long known that good, trusted customer relations translates into sales very quickly, given that most people like to buy from an entity that they trust.

That personal aspect can very quickly be taken to the next level with the effective use of the major social media sites. Facebook and Twitter are a great way to get your brand name out there without spending a dime. This too is also a great way to interact with your customer base, as well as keeping everyone up to date with any developments taking place within your business. Just like trust, word of mouth is huge when it comes to promoting your business, and with social media, that can be achieved at the speed of a mouse click.

Of course there are many, many more tips and techniques that can be employed to help build your business and the best way to do that may very well be by talking to an expert in the marketing field. Fortunately, if your truly marketing for success, there are tons of websites that have free courses to help steer you through the sometimes muddy waters of multi level marketing business. Many of these online experts offer webinars and e-mail marketing tips that can be absolutely invaluable, and given that almost all are free, you really have nothing to lose except the time it takes to study their materials.

The Internet, as a medium, has opened the doors to a wide range of communication possibilities with customers. The interactive characteristic of the medium also makes it possible for a customer to publish his response to a vast audience. Social networking sites, particularly Facebook, which is getting increasingly popular around the world, have given customers an equal opportunity to communicate as loudly as you about your brand, in a public forum open to the whole world.

Get more information here for the best Facebook training available, click HERE

On the brighter side, there is a great opportunity to acquire direct and unadulterated feedback from customers, without the need of expensive and time-consuming surveys and research processes. Directly redressing customer queries on the medium itself can help increase brand loyalty. However, as a brand owner, you need to realize the speed and potential of the medium to do good as well as harm.

Facebook Opportunity for Your Brand

There are enough reasons for a brand to be on one of the most happening mediums. A significant amount of conversation that happens on Facebook, or for that matter on other social platforms like Twitter, carries references to brands, with customer’s attitude toward these clearly seen through them.

The fact is that whether you are there on Facebook, it is very likely that someone or the other from your customer base may be making a mention about you. Your brand presence during such a situation is important to either thank the customer for any accolades or gracefully respond and address any grievances posted by the customers and win back their confidence in your brand.

On a proactive note, sustained brand presence on Facebook also helps you create your own band of customers, including those interested in you. This gives you one point access to disburse any firsthand brand information in a single click, without spending a dime more.

Today, brands – both big and small – have a presence on Facebook. Some of them use it with more innovation than the rest.

Brand Pitfalls on Facebook

Traditional marketers are used to broadcast, which is an extremely formal means of communication, where customers voices are barely heard back. Coming from this background, many a time, marketers find it difficult to adjust and converse in the language demanded by social networking sites, which are much informal in nature.

There have been instances where brand owners trying to enforce rules and guidelines of discussion on Facebook fan pages have faced the immediate wrath of users, which had an adverse impact on the brand.

The lesson from this is very clear, the brand must try to avoid any pitfalls on Facebook; marketers must know the responsiveness and energy levels of the users and be one among them, rather than one above.

Word of Caution – World of opportunity in Facebook

For every scary story of a brand goof up on Facebook, there are many cases of success, where even small household brands have grown in popularity through effective use of the medium.

Two golden rules to be followed while using Facebook, which can yield good results in the long run, are as follows:

Do not be a big brother – be a cheerful friend to your customers. The big brother attitude, which worked fine in traditional media, can kill your brand on Facebook. Any showdown of brand arrogance or one-upmanship is given a bitter response by its customers in the same medium. For a brand to succeed, it has to be a friend, who is fun to speak with.
Do not advertise, converse – Blatant advertising, or use of social networks for incessant spamming with interruptive advertising, is a sure recipe for disaster. You will find your brand page getting isolated on Facebook.

There are many ethics to be followed on Facebook and social media, which can be easily grasped through active participation in the medium itself. A company must ensure that its trained representatives have marked presence on Facebook and social networking avenues as true online custodians for the brand. For many companies, it also makes sense to engage an agency that is experienced in handling brand reputations on Facebook and online avenues.

Get more information here for the best Facebook training available:

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