Internet Marketing Archives

Product Marketing Strategy

A product marketing strategy is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.

Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.

Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.

The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes.
Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.

Facebook – At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.

How does this help a marketer?

Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.

Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.

Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.
The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.

Attraction Marketing System

P.S. STRUGGLING in Your Business?
If your upline does not have a proven system
for you to generate qualified leads
( that will even call you ) online check out
this FREE training:

Click HERE

Contact me:

Instagram: @HaroldKurt

Strategic Internet Marketing

It’s absolutely impossible to start any kind of business and expect to succeed if you don’t have some sort of strategic internet marketing in place as you move forward. In traditional business that means knowing your budget and how much of that is going to be used for marketing purposes. There is no doubt that it’s extremely easy to throw money away by not having a marketing strategy of some kind in place. The same rules apply online, and strategic internet marketing is a crucial part of any online business, or at least they should be if you ever hope to make any kind of money.

When potential online business owners think of online marketing strategies, they tend to think of ways to optimize their website to make it appealing to search engines. That is definitely an essential part of getting your site found, but it’s not the be all, end all of ranking high on Google and others, and there is much more that goes into a successful marketing strategy than simply making sure that you do some keyword research. Those that have made money online and have been successful will be quick to tell you that the major social networks like Facebook and Twitter made a huge impact on the their success.

Place that used to be considered nothing more than a cool way to share pictures and keep in touch with friends has now become one of the most important marketing tools that any businesses can use. There is no quicker way to create positive word of mouth than to have an update or discount that is liked, shared, and re-tweeted by thousands of different people, oftentimes in a matter of minutes. It really is the perfect way to keep your current customers updated and to try and lure in new ones with deals and specials.

The problem for many is that the information that they want to get out to the masses cannot really succeed without it going viral. That means that you need hundreds or even thousands of people to share your message with their network, which will give it the best chance of spreading like wildfire. Imagine of you could put up any link, message, or comment and be guaranteed that it would receive upwards of 2,500 likes, shares or comments. Just imagine how quickly that message would spread with that many people sharing it with their own network.

Well, the good news is that there is actually a way to do that, and you won’t have to break any laws in order to make it happen. All that you need to do is watch a FREE webinar that will give you all the information that you need to make those shares happen, keeping in mind that you will never have to spend a penny to get the information or to use the tools that will help you reach that magical number. Now that you know how important the social networks are to your business, you should really learn how to make them work for you.

Attraction Marketing System

P.S. STRUGGLING in Your Business?
If your upline does not have a proven system
for you to generate qualified leads
( that will even call you ) online check out
this FREE training:

Click HERE

Contact me:

Instagram: @HaroldKurt

Build Your LOCAL Network

Build Your LOCAL Network

It’s no real secret that the key to building a successful business is having a responsive customer base that will spread the word about your business and continue to return over and over, and the best way to do that is go Build Your LOCAL Network. Doing that online can be hard, but with an entire world of web shoppers to choose from, it makes it somewhat easier to design your site in a way that can bring those customers in regularly. What is a little more difficult is attracting business to a website that caters to only a small local area, and does not provide services to the entire online world.

If you stick to the regular marketing methods and don’t try to build your local network, then you may end up wasting a great deal of your time. There is no point in driving thousands of visitors to your site every day if there are only 10-20 people among that crowd that can actually avail themselves of your services. Think about it this way; if you had a traditional store in your home town, you wouldn’t pay money to have flyers delivered to homes that are hundreds or thousands of miles from your location. Instead you would target neighborhoods that are in close proximity to your business, and that is exactly the technique you have to use online.

That task is easier said than done, but just imagine if you could have access to training from people who have had great success in building a local network, and whose businesses have thrived because of it. You would be able to find out just how important social network sites like Facebook are in trying to build your local network, and you could also find out how to generate 25 voicemails per day, all from targeted customers that want to know more about your business and exactly what it is that you have to offer.
Getting quality, targeted leads is a must for any business, and those voicemails are like having word of mouth customers walk into your store ready to buy. Let’s face it, if people are already interested in what you have to offer, the job of making that final sale becomes a whole lot easier. These will not be people that are simply following a link for some sort of minor reward; these are folks that will have their wallets in their hand just waiting to spend money to be part of your network.

There is now a free webinar online that in a mere 54 minutes can show you exactly what you need to do to build your local network. Running your own business can be time consuming, but by simply committing to that short amount of time you may in fact learn the essential tools that you need to turn that business around. The quicker you build up your network, the quicker you can actually get to the point where you can make more by working less.

Attraction Marketing System

P.S. STRUGGLING in Your Business?
If your upline does not have a proven system
for you to generate qualified leads
( that will even call you ) online check out
this FREE training:

Click HERE

Contact me:

Instagram: @HaroldKurt

How To Double Conversions On Your Blog

Double Conversions On Your Blog

It used to be that blogs were just a place for folks to spout off about the minutiae of their day, but they have become much more powerful in the last couple of years. People are now viewing them as a great way to make money, and not just from advertising that is shown on the site. Blogs are a great way to set yourself up as an authority figure on a subject, and once you have your visitors believing that you know exactly what you are talking about, they will be willing to follow your lead. It’s one thing to get people to come and read your words, but quite another to actually convert those visits into sales.

Being able to do that usually means putting in a great deal of time and effort in order to build the trust required to get people to open their wallets and buy from you. It’s horribly unlikely that you will be able to put up a blog today and start converting sales overnight, but it’s also not entirely out of the question either. You can easily double conversions on your blog by simply knowing the correct approach to take, and understanding what it is that you have to do in order to build that trust in an instant.

It all comes down to attraction marketing, and by understanding exactly how that works, you will be well on your way to creating a powerful online business, even if the blog that you are promoting is something that you know little about. Most experts will tell you that your blog should be on something that you are knowledgeable and passionate about, but if it’s a subject that is totally unpopular, then the chances are that you are never going to make a penny; no matter how authoritative your blog is on the subject.

Leads are essential to an online business, and by using attraction marketing you will be able to basically have people selling for you without ever lifting a finger to do a ton of marketing. Using the techniques that get people to hand over their credit card information means that those same folks are very likely going to run off and tell their friends and family about what you have to offer. You will then find that your blog could go viral overnight, and with those folks coming to your site via positive word of mouth, they will already be in the buying frame of mind, with just the slightest little nudge from you to make the purchase final.

The only way to understand exactly what is required to double conversions on your blog is to learn from those who have already done it. That can be done by watching a free 30 minute webinar that contains valuable information that can literally transform your blog overnight. It will help make you look like the king or queen of a niche, even if you have no idea what you are doing, and that is what will lead you to success.

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Any successful business venture, online or otherwise, relies on a strong customer base in order to take off, and every successful business owner must understand the basics of landing quality targeted leads. Unfortunately those customers don’t just show up unbidden; there is work that has to be done in order to attract them to your product or service. One way to pick up new customers is to find a way to track down quality leads, and there are many online services that are willing to help you find those by offering training and a hands-on series of tips that will help the novice and professional marketer alike.

The basics of landing quality targeted leads are fairly straightforward and usually begin with a small teaser that will be of interest to people that are in the market for your service. This could be a small freebie like a “how to” type e-book or something else along those lines.

People who pick up on this initial offering then need to be followed up with, but not in a hard sell type manner. Rather this is just used to establish a more personal relationship, and it’s usually as simple as asking if they enjoyed the freebie and if they have any questions about your service.

The next step is to make an another free offer, such as a trial of your service, as this will really separate the quality leads from those who are just tire kicking and looking to see what they can get for nothing. If the numbers of those types are far greater than the genuinely interested, then it may be time to re-think your initial offering.

Tweaking your offer is a great way to find what really works, and in turn will generate new leads as word of mouth about your service spreads. It’s only once you have separated the quality lead from the genuinely uninterested that the hard sell should then take place. If a person sticks with you through the initial offering and the entire follow-up process, chances are they are ready to bite.

That may seem like a straightforward process, but in truth it’s a rather simplified overview of what really has to take place to get those laser targeted leads, and that cannot be done without any sort of prior experience in lead generation. This is why, for most people at least, it’s essential to look at one of the many free webinar style options currently available online. It may mean going through a lot of materials and listening to a lot of marketing type talk, but if you can latch on to an expert who has been through the process many, many times, then the lessons learned will become invaluable when it comes time to put them into practice in your own business model.

MLM Tips For Social Network Marketing

MLM business opportunities

The internet is full of great MLM business opportunities, but anyone who has ever tried to build their own MLM business will be quick to point out the difficulty in find credible MLM Tips For Social Network Marketing. A good campaign Is essential in getting leads and making sales. While still not the easiest of tasks, the MLM industry, perhaps more than any other, has benefited greatly from the social networks like Facebook, Twitter and YouTube. Social network marketing is perhaps the best way to give your business a much needed boost, but you really have to know what you are doing before you get started, or you could end up just spinning your wheels.

When starting your search for MLM Tips For Social Network Marketing, the first thing you have to understand is that it’s not the same as having a standalone affiliate site, with the object being to get as many people to it as possible, just hoping they’ll bite. The key here is in the word “social”, and that means talking to leads and potential customers on a personal level. To this end it’s a good idea to make sure that you have separate accounts for your MLM business and your own personal page where all your buddies can post whatever nonsense they feel like. At the end of the day, you are trying to build a business, and despite the social aspect, there still has to be a level of professionalism.

Facebook and Twitter

Once you have established yourself on Facebook and Twitter, you must think about how often you are posting, and what kind of content you are putting in there. Blasting out hard sell Tweets every 20 minutes is a sure way to get yourself unfollowed by a whole host of your group, as this is considered the spam of the social networking world. Be sure to get your message out, but sparingly, and in a way that doesn’t sound as though you are constantly twisting the arms of the people who have chosen to follow you. Put out links to online articles that have something to do with your chosen niche, or give away freebies like e-books and such; in short, set yourself up as an authority, without coming off like a used car salesman. Another way to build that authority is through video, and YouTube is the absolutely perfect tool for the job.

There are multiple free programs available online that will help you spice up your videos, and when we are talking about taking your business to a more personal level, there’s nothing like a little face time to make that happen. So many online businesses fail because the owner chooses to remain faceless, rather than take it to a personal level. It’s a proven fact that people are more likely to buy from someone they know and trust far quicker than some unknown entity. There are numerous free programs online that will take you through the basics of finding MLM Tips For Social Network Marketing, and they can help lead you down the road to success.

Internet Article Marketing

Almost all modern marketing techniques involve using the internet in some way, shape or form, and one method that is becoming increasingly popular is internet article marketing. There are those that would argue that this method of marketing is dead, but when done properly, it can produce a steady flow of traffic to your website on an ongoing, consistent basis. Those who don’t believe in the power of internet article marketing are most likely making some very basic mistakes that are seriously hindering their marketing attempts.

The most common mistake that marketers make is in using articles that have been copied over and over. There are thousands of articles which can be used for free, but if everyone just used the same pieces on a regular basis, then how is your website supposed to stand out from the rest? Not only that, Google goes out of their way to banish sites that use copied content, going so far as to place them at the bottom of search lists. What they do love though is original content, and even if you have taken a single article and re-written it 100 different times, it will still appear as original, and thus will boost your site up the rankings.

You may not be the greatest writer in the world, but you don’t have to be anymore. There are a whole slew of writers out there that will gladly write you original, engaging content that the search engines will gobble up. The proper use of grammar and SEO techniques is a major plus, and it will go a long way towards making your website stand out in a positive manner. If you do decide to go this route, be sure to check that the articles you paid for are original and will pass copyscape, because failure to do so will result in those articles being seen as copies by the search engines.

So now that you understand that article marketing is still very much alive and well, it would also be good to know of some different article marketing strategies that you can employ to get the ball rolling. The easiest method is direct article marketing, which involves writing articles that have your website link included within the piece; this is almost exactly like a sales pitch, and is the last thing a potential customer will see before deciding to buy, so it had better be a convincing piece of writing, or you risk losing the sale. The downside of this method is that most article directories, which you will want to use, do not allow direct links like this.

Another option is article marketing for traffic, which is similar to what we just spoke about, but instead the link will send folks to a landing page like a Squidoo lens or something similar. These are allowed in article directories, as are articles that contain backlinks, which have become very popular on sites like Build My Rank and Linkvana. These are basically short little themed articles that have a piece of clickable text (usually a keyword) that send the reader to your site. This is a great method that allows for easy to write articles that are interesting and to the point. That’s just the tip of the iceberg, and there are many more article marketing strategies that can help boost your ranking when properly employed.

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How would you like to know The Inside Secret to Why Network Marketing will ALWAYS work? Some people believe that network marketing really doesn’t work. To put it lightly, they’re WRONG. I am going to take the next few minutes to explain to you why network marketing will always work so that the next time someone takes the time to tell you that network marketing doesn’t work you explain to them how misinformed they truly are.

Here is why Network Marketing will ALWAYS work

Even in a strong economy people will ALWAYS need supplemental income:

The truth is most people live pay check to pay check. They aren’t able to buy the nice things that they want for
themselves and their families. There is and will always be a constant DEMAND for more money. Network marketing is a
simple, part time and low risk way for full time workers to fill this need. To put it simply, as long as people need
money network marketing will ALWAYS be there to fill that need.

People will ALWAYS want freedom from jobs they don’t enjoy:

Despite what you may think, there are people out there that truly don’t enjoy their job. They go to work because they have to and not because they want to. Network marketing offers a promise of true financial freedom. The ability to leave the 9 to 5 working world. This freedom will ALWAYS be to tempting to pass up.

People will ALWAYS want more free time to do with as they please:

Did you know in a past poll conducted by Money magazine that 64% of American men and 68% of American women polled said that if they had a choice between more money and more time off they would choose the time? People covet their free time. Network marketing offers the promise of working from home and making your own hours. Again, the opportunity to create free time will ALWAYS draw people to network marketing.

Click HERE, Right Now To Learn More !!!


As long as people crave time, money and freedom network marketing will ALWAYS exist.

The next time that someone tries to tell you that network marketing doesn’t work you know that they couldn’t be more wrong.

All you have to is ask your accuser 1 of 3 questions:

      Do you want more money?


      Do you want freedom from your job?


    Do you want more time?

I guarantee they will answer yes to one of these questions. When they do they will have proved exactly why network marketing will always work!

Over $225,000 added to your bottom line and 4,120 people added to your downline in just 14 months is nothing to sneeze at. Yet, this 25-yr old “unknown” rookie network marketer claims he can show any knuckle-head how to repeat his results. And thousands already agree. And if *you* don’t agree that his SYSTEM is the quickest and laziest way
to build your network marketing business, then you get double your money back. Is this guy stupid or just plain

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Why Social Network Marketing?

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Back in the day, companies thought nothing about throwing tens of thousands of dollars at their marketing campaigns, but the current economic downturn has caused many to re-think that philosophy, and look at drastically tightening up the budget. It has been particularly tough on small businesses that have had to become more creative when it comes to getting their word out, and with social network marketing, they may have found their answer.

For those who may have been living under a rock for the past few years, social network sites like Facebook, Twitter and YouTube have skyrocketed in popularity and have become a great, free way for businesses to get information out about their product or service. Companies have long known that word of mouth may very well be the best free marketing tool they have, and by employing the most popular social network sites, those very companies can create a virtual word of mouth campaign with a simple Facebook update or tweet.

Choosing to go the social media route also allows companies to have a much more personal relationship with their customers and clients. They can answer any questions and get feedback, all in a real-time environment, which can put an end to many problems or issues before they even begin. YouTube is also a great way to post videos about how to use a product, or answer questions with demonstrations that are clear and easy to understand. In short, a company can get word out about their services whilst building a client relationship that can knock down many of the traditional customer/company barriers.

To get an idea of how well a social network marketing campaign can work, you only have to look at the first Paranormal Activity, which was made on the cheap and almost solely promoted through the social networks via a “Demand It In Your City” campaign that had people buzzing about the film, and competing against one another’s cities to see it first The fact that it has since spawned 2 sequels is testament to the results that can be attained by using social media in the correct way.

The best part of all of this, besides the low cost, is that there is no need to run separate campaigns on each of the social networks. All that is required is to add social network buttons to your website or blog, so that people can follow you with a single click of each of the buttons, depending on which of the networks is their favorite, meaning that you can have campaigns running in every one, but all basically powered by followers of your site.

Many businesses, especially smaller, single owner outfits, rely on positive word of mouth to succeed, and with social network marketing, they can achieve that without having to wait for someone to come strolling through the front door of their establishment.

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On the surface, network marketing companies appear to be thriving communities of consuming customers all happy with the product that they are consuming and they really are, but what drives that community of thriving consumers has absolutely nothing to do with the product itself.

Let’s think about this statement.

Let me ask you a question:

Why did you decided to get started in a network marketing business?

You don’t have to say anything out loud but answer this question in your head right now to yourself.

I guarantee you answer is somewhere along these lines “Well, I started my business because I wanted to make some extra money and who knows maybe even become financially free.”

Am I right?

Well let me ask you another question now.

When you prospect and talk to leads about your business what do you talk to them about?

Most likely you try to stick to the corporate script which inevitable ends up with your prospect asking you questions about your network marketing companies products or services.

And by the end of the conversation you’ve lost control of the call and both you and your prospect end up confused (usually get somewhere between details about your companies product or service and the compensation plan).

You get off the phone and hope that my some grace of god your prospect you paid $5 to confuse will decided to join your business.

Likely story!

Here’s why:

Successful Network Marketing has NOTHING to do with selling your prospect on your product at ALL!

To the contrary, the only thing that you should EVER talk to your prospect about is the same thing that got you sold on your companies business . . . More Money and Financial Freedom!

You see network marketing is built on financial hopes and dreams and honestly, if you’re looking for business builders to recruit into your organization your prospects hopes and dreams of financial success are the only thing that you should speak to them about, so they can sell themselves on it.

As an illustration of this principle think about the situation this way, if you had equal amounts of your
company’s product in one hand and money in the other which do you think your prospect would choose?

The top money earners know the answer to that question and that’s how why make all there money!

Here’s the other shift in perspective that you’re going to have to make if you want to have ultimate success with your business and it’s simply a logical continuation on the point just discussed.

What you think of as your company’s product is NOT its real product at ALL!

Do you think your network marketing company’s product is its moon juice or long distance service?

If you do you’re very wrong.

Continuing on from my last point, remember your network marketing business will not grow if you just push product it will only grow if you sell people on their financial dreams.

So if you think about it, your company’s real product is it’s sales training and marketing system. The better your company’s marketing system is able to help you generate sales the better any more quickly you will be able to reap the financial benefits of your business.

To extend this point further, eventually you’ll want your downline to do all the work so you don’t have to.

The simpler and more effective the marketing system plus the strong the training your company provides the easier your system will duplicate.

If you want to think about it in its most simple form, your company’s real product is its duplicability.

If you find a system that is easy to duplicate and you can have your prospect “sell themselves” on their financial dreams you will have a highly successful network marketing business.

Your Job is Simple:

Find people that want to attain financial freedom your way and then shorten their learning curve so that they can go out and do the same.

Discover how to earn a whopping $4,567,09 per month in your spare time even if nobody joins your MLM business. Forget cold calling. Forget those home meetings. In fact, forget everything you’ve ever been taught about building a solid income in Network Marketing from the “gurus”. Let this 25-yr “unknown” marketer show you how he built an organization of over 4,120 in 14 short months without making one phone call!

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